Pinterest Predicts: What Advertisers’ Crystal Ball Reveals For 2023 | Louise Richardson, Pinterest
Pinterest Predicts 2023 is officially out, and after three consecutive years of an 80% success rate, it’s guaranteed to be the best weapon advertisers can take into the pitch room with them next year. To tell us about the trends we can expect to see, what they say about culture and society, and how advertisers can use them in campaigns and content, we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson. Expect to learn why Gen Z and millennials are avoiding ‘tech neck’ and taking up origami, how Gen X are gamifying their finances throughout the cost of living crisis, and how Boomers are going from conserving water in the garden to planning parties for their older parents. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.