Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don’t get burnout, why Jordan’s team sat down last year and agreed to put brand building before brand deals, and what Covid really did to the creator landscape - as the industry wrestles to catch up with the consequences. This is the side of Sidemen you don’t hear about, and is a must-listen for anyone interested in influencer-dom. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com Click here to sign up to RiversideFM with our promo code socialminds -  https://creators.riverside.fm/SocialMindsPodcast 

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.