Surreal: How To Make People Care About Product | John Thornton

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com https://creators.riverside.fm/SocialMindsPodcast 

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.