Fireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024

The creator economy is barely twenty years old,
but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators
out of everyday people sharing their stories. But if there’s one thing creators know how to do, it’s adapt. Creators are testing and learning, leaning into new content formats and features, and even building empires of their own. And old-school influencers
who made a name for themselves on YouTube have diversified their platforms and income streams as their audiences have grown with them. Play back the live podcast now and find out Nat and Amelia's tips for how brands, like creators, can thrive on social amid constant change. Expect to learn: Whether platforms or creators dictate the changes we see on social How to balance staying up to date with trends with creating a sustainable content strategy  Why your brand should be partnering with creators across every social platform  Download our key takeaways report from SocialMinds LIVE now.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.