How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark

For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer’s social evolution - from having no ecommerce channel to building an engaged digital audience. Find out how to adapt a bricks and mortar retail strategy for online conversations, why community isn’t just a nice-to-have, and the role social plays in new product development and overarching campaigns. If you want to understand how retail brands can win on social without selling online, this one’s for you.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.