How to leverage local on social with Greene King | SocialMinds Live Manchester 2024

Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could.    At least, that’s the thinking behind Greene King’s social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK’s biggest pub retailer and brewer is clearly doing something right.   In this episode from SocialMinds Live, discover how you can balance global brand building with leveraging local communities on social, including:  How to empower your employees to be creators   Why you should produce a framework for success (Hint: You don’t want local teams sharing memes every day)  What you can do to get buy-in from internal stakeholders    Download our key takeaways report from SocialMinds LIVE now.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.