Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly

Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first.  Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.