RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke

If you saw Jeremy Allen White’s Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn’t join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers’ agency, Helen Dutson, and RNIB’s social media officer Holly Tuke, who’s registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity. In this episode we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who’s doing it well, and how platforms can improve their features. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.