Ian Cleary on Content Strategy

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”   In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.   This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details. “Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary   Some topics discussed in this episode include: Blogging Using the right platform for your message Testing shareability across systems The blog as the nucleus of social media content Blogging tools Group posts Tips on making blog sharing user friendly Social media management tools Twitter chat Denis Yu   Contact Ian Cleary: Razor Social Cleary’s Facebook Cleary’s Twitter Cleary’s LinkedIn   More from Cleary: https://socialprchat.com/ian-cleary-social-media-management-tips/   References and links mentioned: SEMrush 

Om Podcasten

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.