Matt Johnston Empathy and Connecting in Quarantine

What is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy. In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being organic online to create viral content.  During the episode, Johnston discusses the scope of video content during the coronavirus pandemic and its projected continued success through the years. He advises both personal and business brands to create content with the idea of it being shared in mind because then empathy will always come forward.  “Empathy runs the world if you let it, and it’s good if you do,” - Matt Johnston Some topics discussed in this episode include: Importance of empathy Mirror content and virality Building trust and connection Contact Matt Johnston: Matt’s Twitter Matt’s LinkedIn More from Matt: His book “Producing Empathy: The Secret Method” Matt’s Website

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Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.