Behind the Social Pros Scenes with Leanna Pham

Leanna Pham, Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Each week on Social Pros, we sit down with social media managers, CMOs and content creators to get a look behind the curtain at how they build their strategies and ideas. But, here, we thought we’d get a little introspective…  Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, Leanna Pham, appears on this episode.  She discusses the work she does behind the scenes, her guest scheduling process for our show and how she sustains the conversation with guests.  Plus, she tells us what she likes and dislikes about the current social media world, reveals production top secrets and tells us where she goes for inspiration.  This episode was a long time coming and it’s a must-listen!    In This Episode:  3:50 – Leanna explains a little about her role  7:24 – How Leanna manages guest relations on the show  10:56 – Top tips for recruiting great podcast guests   14:35 – Why Leanna wants to showcase all types of people in this industry  17:10 – A sneak peek at the big changes coming to Social Pros  20:40 – How to set better expectations for social media  23:44 – What Leanna likes/dislikes about what’s changed in social media lately  26:34 – Social accounts Leanna follows for inspiration  29:56 – Leanna’s top tip for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Leanna Pham on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Om Podcasten

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement. 🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.