Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details If you want your creative team to hit it out of the park, then you’ve got to foster a healthy environment for them. Joél Leon, the Creative Director, T Brand Studio at New York Times Advertising, believes there needs to be more “harmony” within the creative process. And part of that is by building a healthy environment for your team. In this episode of Social Pros, we hear Joél’s take on what it means to be a great creative director and why the environment that you set up for your team is key to helping them create their best work. We hear how Joél approaches creative projects and why his role is all about trusting people to do their work and creating safe spaces for them to flourish creatively. He explores how he defines success, some of his favorite campaigns to work on, and why we need to be genuine and practice what we preach when joining conversations about social issues. In This Episode: 1:51 - Joél explains his role within T Brand Studio 5:40 – How Joél’s team works alongside the newsroom and editorial teams 7:10 - Joél shares some details of campaigns his team has worked on 8:16 – How Joél leads his team to deliver the very best content 12:12 – Joél’s methods for managing expectations and working with brands 15:20 – How leaders can create a healthy work environment 17:20 – How to protect the interests of your team while keeping clients happy 20:20 - Joél shares some of his favorite campaigns to work on 23:56 – How Joél prefers to think about failure and success 27:14 – Finding a harmony between creativity and social issues 31:05 – Why listening is the most active form of communication 32:11 - Joél announces his publishing deal and upcoming book 33:29 - Joél’s top tip for those wanting to become a social pro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joél on LinkedIn Follow Joél on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.