Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, joins the Social Pros Podcast to talk about their delicious social media strategy, the power of social listening, and so much more!
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Full Episode Details
It wasn’t so long ago that social practitioners around the world had their content calendars planned out weeks, if not months in advance. Then, something that nobody could have predicted happened – a global pandemic landed right on our doorsteps and threw a wrench in our plans.
It sucks, but this is the current reality we all face. The truth is that the social content you may have needed pre-pandemic may not be the same content that you need going forward. Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, has shifted the focus of her team’s content and leveraged the power of social listening to answer her customer’s most pressing questions during the COVID-19 crisis.
Stephanie shares how you can use data from social listening insights and leverage it with other parts of your organization. She challenges you to think about how you can reach your customers with the right message in the right places where they’re spending most of their time on social.
In this episode:
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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.