Social Pros Podcast

How to Optimize Impact of Social Media Visuals

av Social Pros Podcast | Publicerades 4/17/2020

Dustin W. Stout, the Founder of, joins the Social Pros Podcast to talk about what makes people want to engage with visuals on social media and the importance of having a message before you create any graphics.

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Full Episode Details

Is there anything more terrifying than staring at a blinking cursor on a blank screen? As social practitioners, we’ve all felt the intimidation of a blank screen in some way or another.

The everyday grind of a social media manager is tough. Crafting content that captures attention and fosters engagement isn’t always easy. This intense pressure to continuously churn out incredible content day in, day out, can drain the creative energy out of you and even lead to burning out.

Dustin W. Stout, the Founder of, understands this struggle. His team of world-class designers and copywriters produce monthly content to help take the pressure off social practitioners. These “social packs” are filled with a month’s worth of engaging content and on this episode of Social Pros, we dive into these social packs and tap into Dustin’s unique insight into what works and what doesn’t when it comes to social media imagery.

In this episode: 

  • 03:43 – How SoVisual’s social packs work
  • 13:19 – What works and what doesn’t work when it comes to social media imagery
  • 15:32 – Why polished photography tends to be less effective on social media
  • 18:16 – How Dustin keeps his finger on the pulse of what’s working
  • 20:50 – Tips to help you improve typography on social media graphics
  • 25:00 – Why you always need to start with a message before you can communicate that message on a visual
  • 27:47 – The biggest mistakes social pros make with their published content
  • 30:18 – Changes that Dustin would love to see social networks make
  • 33:21 – How often brands should post on social media


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Om Podcasten

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.