Social Pros Podcast

How to Spot Social Media Fads vs. Trends

av Social Pros Podcast | Publicerades 1/17/2020

Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what ‘megatrends’ have the power to change your business and propel your career.

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Full Episode Details

Can you predict what’s going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a ‘flash in the pan.’

So, what’s the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, ‘Non-Obvious Megatrends.’ Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade.

Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely need to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations.

In This Episode:

  • 02:49 – Why it’s so important to think for yourself and why you should pay attention to existing megatrends
  • 09:34 – An insight into the five mindsets of non-obvious thinkers
  • 11:24 – How to identify social media fads vs trends
  • 14:35 – Understanding the amplified identity mega trend and how it impacts us as social practitioners
  • 21:22 – How to survive in an information economy and the rise of ‘attention wealth’
  • 23:27 – How to strategically supply instant knowledge to your customers
  • 29:01 – The rise and fall of trends from previous years including the downfall of crowdsourcing
  • 31:34 – Why more B2B brands and marketing leaders need to take a more human-centric marketing approach

Resources:

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Om Podcasten

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.