Mastering Employer Branding Through Storytelling
Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, nonexploitative ways? Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories. On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind the curtain. Plus, he highlights the top platforms for employee branding and discusses how sharing stories can enhance wider company culture. In This Episode: 2:31 – Jonathan discusses his career 4:19 – How storytelling plays into employee branding and storytelling 7:14 – Is LinkedIn the hub for storytelling? 9:29 – Getting employees excited about being a voice for your brand 12:56 – Balancing individuality and brand goals 17:54 – Why we’re in the most transparent era of LinkedIn 19:50 – Managing cultures and subcultures in the brand 25:16 – Why team culture is “your life” when you’re at work 32:09 – Jonathan’s Final Two Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Jonathan on LinkedIn Follow Jonathan on Twitter/X Visit SocialPros.com for more insights from your favorite social media marketers.