Orangetheory’s Approach to Building A Strong Community on Social
How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios and team members all around the world. So, what is Orangetheory Fitness’ secret? On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and leading by example build the foundations for Orangetheory’s community-led strategy. He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years. In This Episode: 2:59 – Anthony explains Orangetheory and his role 5:46 – Sustaining a “community feeling” for a global brand 8:30 – Balancing individuality with brand goals 13:07 – Instilling a social media mindset 14:56 – How Orangetheory leverages user-generated content 19:24 – Orangetheory’s Reddit strategy 22:15 – Maximizing a small-but-mighty social team 25:11 – Anthony’s predictions for the next year in social 30:52 – Anthony’s Final Two Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Anthony on LinkedIn Follow Anthony on Twitter/X Follow Anthony on TikTok Visit SocialPros.com for more insights from your favorite social media marketers.