Secrets to Success When Publishing Content on LinkedIn

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Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn’s algorithm and reveals what content works best on the platform.

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Full Episode Details

What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life?

Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you’ve got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content.

There’s no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What’s more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results.

 

In This Episode:

• 04:50 – How brands and businesses can work with Amber’s team
• 09:40 – How the audience of the LinkedIn user is changing
• 11:45 – Why episodic content works so well on LinkedIn
• 16:31 – How LinkedIn’s narrative arch has evolved
• 19:44 – Best practices for utilizing LinkedIn Live
• 21:45 – Tips for playing the ‘algorithm game’ on LinkedIn
• 27:25 – How to structure your social content team
• 30:28 – Customer social service strategies to use on LinkedIn

 

Resources

• Get the new State of Marketing report for free from Salesforce
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
• Grab Salesforces FREE e-book, ’50 Social Media Best Practices’
• Learn how Emma can help you improve your email marketing campaigns
• Discover how LinkedIn’s algorithm works
• Read The NOW Revolution

 

Visit SocialPros.com  for more insights from your favorite social media marketers.