Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024
Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social and their top predictions for 2024. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details In 2024, Amazon will become the next big social media platform, brands will return to in-person community building and fans will become our greatest influencers. Now, you may be wondering how we can predict the future. We can’t! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024. Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandom to tell authentic stories to their audiences. Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social and why LinkedIn’s ‘Open to Work’ badge isn’t such a red flag after all. In This Episode: 2:18 – What percentage of Gen-Z is on social media? 3:17 – Why are Gen-Z pulling back from social? 11:30 – Should brands do seasonal content campaigns? 21:00 – What brands can learn from fandom culture 32:51 – Should you add the ‘Open to Work’ badge to your LinkedIn profile? 40:09 – Sammy, Zach and Gia’s predictions for 2024 Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Leanna on LinkedIn Connect with Gia on LinkedIn Connect with Sammy on LinkedIn Follow Sammy on Instagram Connect with Zach on LinkedIn Follow Zach on TikTok Visit SocialPros.com for more insights from your favorite social media marketers.