Best of 2023: 3 content swaps that’ll make you more sales in a launch

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.SHOW LINKS:- DM me "magic" on Instagram stephtaylor.co to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- DM me "tweaks" on Instagram stephtaylor.co for my FREE 5-part email series—5 simple tweaks to accelerate your launch profits or visit https://stephtaylor.co/tweaks- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Om Podcasten

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.