How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)

Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.- The benefits of creating a cash injection into your business outside of an existing monthly membership.- How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results.- How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort.- Why selling your offers via email (instead of social media) can be much more effective.- The importance of being part of a like-minded community who understands the business journey.- How tweaking your existing programs can save a lot of time rather than trying to create something from scratch.You can connect with Christine on Instagram or via her website.SHOW LINKS:- To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Om Podcasten

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.