#309 How to Elevate Your Brand to Reach the Right People

After years of working for household recognized fashion brands, Melissa Velia launched her own company selling scrunchies, belts, and ties -- all of which she handmakes. Even though her products are amazing Melissa's product photography is outdated and Sonja thinks she should be making double or triple what her annual revenues are. In order to compete in a very very crowded ecommerce space Melissa needs Sonja's help to revamp her product styling, photography, and essentially her whole website! Along with her marketing, Sonja provides expert advice on how to move off Etsy to an improved website, and how to express brand style expertly through photography. And for the people in the back, make sure you stay tuned for Sonja's Top Takeaways at the end of the episode! Lifeline Links:Sonja's Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos), Twitter (http://www.twitter.com/sonjarasula)Melissa Velia Instagram (https://www.instagram.com/melissavelia/), Website (https://melissa-velia.myshopify.com/pages/about-us)SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/) and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/). 

Om Podcasten

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed! A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!