#501 Work Smarter, NOT Harder

Briana Berkowitz started So Many Flowers to plant and grow her very own flower farm here in the US (very rare!), and sell custom-made fresh and dried flower arrangements, floral art and more. But as sales dipped this year, she had to take a full time job… she has no idea which direction to go now, but is passionate about her business and hopes to grow it. But as Sonja says, “passion doesn’t pay the bills!”Her business is at a crucial crossroads and while Briana thinks she needs help with attracting new customers and followers, Sonja instead opens her eyes to the fact that she’s working much harder, not smarter. Listen as she helps Briana examine her sales analytics to narrow down her focus, so her business can thrive while also being less stressful to run, and gives all the tea on how to easily improve her website to attract more sales. Lifeline Links: Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter, Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)So Many Flowers Instagram (https://www.instagram.com/somanyflowersva), Website (https://www.somanyflowersva.com)Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life! SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

Om Podcasten

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed! A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!