#503 Video Killed the Small Biz Star?

Julia Walck is a collage artist who recently left her job to run her business full time. She makes colorful, retro-reminiscent products such as coasters and wrapping paper, and sells her art prints through her website and in a handful of shops. Business is on the up! But Julia is struggling with making video content for social media and wants to expand into more retailers. Sonja gives her insights about how to approach video in manageable and repeatable formats, to avoid feeling overwhelmed. And she gives some much needed advice on hyping yourself up as a successful entrepreneur. Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Julia Walck Instagram (https://www.instagram.com/juliawalck/), Website (https://www.juliawalck.com/)  Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life! SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

Om Podcasten

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed! A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!