#506 Take Advantage of Customer Loyalty!

Elizabeth Vu runs Félin Lune Apothecary, an environmentally conscious beauty brand selling alternatives to traditional beauty products, such as shampoo and conditioner, without all the wasteful packaging. She has a very loyal customer base but her products are so long lasting that she needs to constantly attract new customers to keep up momentum!  Elizabeth is worried that something about her online marketing strategy is no longer working and needs Sonja’s advice on how to convince potential customers to try her products. Listen as Sonja gives strategic tips for how to entice new customers while getting current, loyal ones to make bigger purchases and buy as gifts.  Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Félin Lune Apothecary Instagram (https://www.instagram.com/felin.lune.apothecary/), Website (https://felinluneapothecary.com/) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit (https://www.constantcontact.com/unique)www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

Om Podcasten

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed! A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!