#507 Eliminate Confusion to Grow Bigger, Faster!

Sonia Smith Kang is in her eighth year of business with her multicultural children’s fashion brand, Mixed Up Clothing. She started the company because she wanted her children to be able to see themselves and their multicultural background in their clothing. Her brand can be found in retailers including Macy’s and Belk and she’s gotten some great press attention! But business never stops and she is ready to take a BIG leap with her company. Sonia wants help with pitching to more retailers and scaling up financially.  In this episode, Sonja takes a deep dive on Mixed Up Clothing’s Instagram page (which on first-glance looks like a media or content company) and gives pointers for how to make the products shine to better attract retailers. And, she encourages Sonia to take a step back and think about the legacy she’s creating with her business, and to consider rebranding for the next step in the brand’s history. Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Mixed Up Clothing Instagram (https://www.instagram.com/mixedupclothing), Website (https://mixedupclothing.com/) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit (https://www.constantcontact.com/unique)www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

Om Podcasten

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed! A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!