#59: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé with Marcus Collins
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Marcus ...