The Transformation of Auto Retail – Bricks, Clicks, and People
In this episode of Fuel for Thought, S&P Global Mobility experts discuss the transformation of auto retail. Automakers and dealers need to change rapidly if they want to survive in the digital age. The recent S&P Global Mobility Vehicle Buyer Journey survey showed consumers were willing to drive further to buy a car if a dealer engaged more online. With disruptor automakers now playing heavily in the omnichannel retail transformation space, what are legacy OEMs to do about it? Join Mark Rechtin - Executive Editor, Tanja Linken - Executive Director of Dealer Network Development, and Grant Gitre - Associate Director of Consulting at S&P Global Mobility as they share their thoughts on this topic.