How to find inspiration: Chip Kidd on the "Jurassic Park" book cover

What do you do when you’re stuck? Something else. Designer Chip Kidd got a dream assignment: Create the book cover for a soon-to-be-blockbuster: Michael Crichton's Jurassic Park. Oh, and make it iconic. When the pressure to perform is that high, it's easy to get creatively paralyzed. Chip recounts exactly how he got started and how he got unstuck — over and over — on the journey to create one of the best-known book covers of the 20th century. He tells the story in his own fast-paced, funny, pointed words, with lots of smart, actionable advice for anyone setting out on their own creative quest. A longtime book designer for Knopf, where he designed the cover for Jurassic Park and hundreds more books, Chip Kidd is the author of two novels, two nonfiction titles and a study of Batman. Follow him at @ChipKidd Follow along (transcript and lots of pictures) at sparkandfire.com/chipkidd Subscribe to the Spark & Fire weekly newsletter for images, stories and creative prompts: http://eepurl.com/hkmyMr See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told entirely in the artist's own words.With host June Cohen, co-founder of WaitWhat and the former executive producer of TED Talks.Transcripts and images for every episode are available at sparkandfire.comSign up for the weekly Spark & Fire newsletter.