How to Simplify Your Message So People Get It

What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly? In today’s SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs.In today’s episode we’re digging into:How do we simplify messaging and communicate complex ideas effectively?How can we better understand our target audience and what motivates them?What principles and techniques make messages more salient, focused, and empathetic?How can we minimize friction and guide audiences smoothly to where we want them to go?And we’re in conversation with:SPARKED HOT TAKE WITH: Ben Guttmann | Website | BookBen Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. YOUR HOST: Jonathan FieldsJonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He’s also the creator of an unusual tool that’s helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED.How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissionsMore on Sparketypes at: Discover You Sparketype | The Book | The WebsiteFind a Certified Sparketype Advisor: CSA Directory Hosted on Acast. See acast.com/privacy for more information.

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We’re all in a moment. And, we’re asking the big questions. Especially about work. Should I join The Great Resignation? Should I stay and just keep on, keeping on. Or, reimagine, reinvent, maybe even start my own thing? Can I really expect more than just a paycheck and stability from work? How do I navigate the overwhelm, burnout, and work-life-bleed that’s turned work-from-home into never-stop-working? What about purpose, joy, excitement, time to breathe, and live? What about that nagging tension between money and meaning, the desire to feel secure and the quest to do something that makes you come alive - that sparks you?These are the questions we’ll be diving into on the SPARKED podcast. Every week, we invite a listener to share what’s going on in their work & life, then pose a specific question. Then, our host, award-winning author, advisor, and founder, Jonathan Fields, and a rotating lineup of wise mentors from the SPARKED Braintrust will share insights, ideas, strategies, resources and tips to help us all better align what we do with who we are, so we can find and do more of what makes us come alive. Hosted on Acast. See acast.com/privacy for more information.