E202｜How writing a book can grow your business with Ann Sheybani

How do you differentiate yourself in a crowded market? And how do you ensure your potential customer understands who you are and what you stand for? For book coach Ann Sheybani, one of the best ways to tell your customers more about you (and get them to open their wallets to you) is in the pages of your own business book. 📘But before you get too excited as you remember the rush of seeing your name in one of those personalised books that were all the rage when you were a kid, you need to step away from writing page after page of your life story.Yep, it’s not quite time to bust out the theme tune to This is Your Life because a business book is a very different animal from a memoir. In fact, the best business books not only make your ideal customers say, ‘Oh, wow! She’s talking about me’, they open doors to new sources of revenue. 💰Here’s why you should tune inIf you want to discover why a book is a vital cog in your sales process and how you can maximise this, and if you’d love to know what you should be writing to ensure your ideal customers pick you over your competitors, this episode will talk you through the formula you need to follow.Here’s what to listen out for:[02:19] How writing a book can help you. [07:47] Getting speaking gigs and podcast guest slots.[18:51] Attracting the right audience. [22:55] How to use Product Launch Formula® to launch a book.[34:58] How TechPixies applies Product Launch Formula®.[40:44] What we can learn from Taylor Swift’s tour.[46:35] Are you writing a business book or a memoir?Press play now ▶️▶️▶️ And don’t forget! If you want to follow the system Joy and Ann use to launch online and get your mitts on the awesome bonuses TechPixies is offering as part of our affiliate partnership with Jeff Walker’s Product Launch Formula®, check this out. Love our podcast? Leave a review and get hold of our Quick Start Podcast Guide.Want to get in touch? We'd love to hear from you.Follow us on social media @techpixies and ping us a DM or drop us a line at support@techpixies.com Thanks for listening!

Om Podcasten

Joy Foster is an award-winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.