E221｜Never say never unless it’s never give up! Kirsty van den Bulk’s story of content marketing success

🚫 “I never want to be on social media” 🚫 “I never want to launch a podcast”🚫 “I never want to run my own business”Kirsty van den Bulk has said all of the above at some point in her life. And yet, after a squiggly career path that’s seen her appear in an advert for Heinz Baked Beans (it’s still out there, apparently), become an actor, work in retail and enjoy top jobs at some major tech firms, Kirsty has done ALL of the above and more.So how has she turned her ‘nevers’ into ‘I could do this forever’? And how has she conquered her fears so she can help others rock their online presence? Here’s why you need to tune inKirsty drops some major golden nuggets for anyone struggling to feel confident on camera, including a technique she still uses whenever that pesky imposter syndrome pops up. It’s time to take A.I.M. people! You’ll also discover why making a great social media post or video starts at the end and how Kirsty’s ‘magical mistakes’ have made her the successful on-camera coach, podcaster and coach she is today.Here’s what to listen out for:[02:30] Why service is at the heart of Kirsty’s business.[06:29] Kirsty on never giving up  [08:58] Allow yourself to make magical mistakes.[12:27] How did Kirsty get comfortable showing up on social media? [19:49] How do you overcome imposter syndrome?[23:16] Making a business from something you never thought you’d do.  [29:10] Why you should start at the end for your posts and videos.[35:44] Use SEO to attract the people who need what you have.Oh, and if you notice someone different in the hosting hot seat, that’s Annmarie Miles. She’s our guest host and is a TechPixie who loves Kirsty’s tips and tricks as much as we do. For details of links and resources mentioned, please go to TechPixies.comWant to get in touch? We'd love to hear from you.Follow us on social media @techpixies and ping us a DM or drop us a line at support@techpixies.com Thanks for listening!

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Joy Foster is an award-winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.