E222｜Organic social media vs. paid advertising. Do one or the other or both? Here's what worked for Fern Fuller

How do you know when the time is right to do paid advertising? And how do you make a success of paid advertising when you’re ready to take the plunge? 🤷‍♀️Fern Fuller has been on quite the journey at TechPixies (tune in to hear all her incredible wins), and she’s followed a clear roadmap to get her business ready for paid advertising. And it’s so good we wanted to share it. 🧭Because no one wants to be flinging cash at Meta and not see results, our chief TechPixie Joy spells out the success path in this podcast episode so you’ll know when the time to do paid advertising is right for you.  Here’s why you need to tune inDiscover how organic social media helped Fern define who she wanted to serve and how this has helped her with her Meta ads. Follow the roadmap Fern used to get her business for paid advertising and make a success of it. And learn how she got over her fear of putting herself out there. If Fern can do it, you can too! 💪Here’s what to listen out for:01:09] Fern recaps her journey with TechPixies.[04:46] How Fern grew her social media reach organically. [06:56] Fern makes an important shift in her business. [14:36] How long did Joy wait to move from organic to paid advertising? [16:23] Why 2023 was a pivotal year for Fern. [17:52] Your roadmap to social media success.[19:11] How Fern combats any fear she feels.  [24:55] How can you get to be where Fern is now? Grab the roadmap you need for marketing success by pressing play now. ▶️▶️▶️Love our podcast? Leave a review and get hold of our Quick Start Podcast Guide.For links and resources mentioned in this episode, please visit TechPixies.comWant to get in touch? We'd love to hear from you.Follow us on social media @techpixies and ping us a DM or drop us a line at support@techpixies.com Thanks for listening!

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Joy Foster is an award-winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.