E228｜Acing the algorithm and LinkedIn’s top trends in 2024 with Marianne Avery

Crikey! 😲With over 1 billion active users and 20 changes to the platform dropped already this year, we love that LinkedIn is making waves. But if you’re already thinking, ‘I barely have time to wash my hair let alone keep up with LinkedIn’s tinkerings’, we’ve got you covered.Marianne Avery, our very own LinkedIn coach, has done the hard work of deciphering what’s hot and what’s not on LinkedIn in 2024 and has zeroed in on the 5 key trends you need to know. 🔥She’s even cast an eye over LinkedIn guru Richard van der Blom’s Algorithm Insights Report to bring you top tips for your profile and posts that are worth their weight in gold.Here’s why you need to tune inHear how LinkedIn is embracing AI to make your life easier and why authenticity rules in 2024. Know once and for all whether Premium is worth investing in and discover the sweet spot when it comes to the number of characters you should use in posts and the length of your lives and audio content.Here’s what to listen out for:[02:10] Why LinkedIn is continuing to level up.[04:06] AI tools to make a note of. [08:32] Why you need to show your human side. [12:40] Are you embracing live video and LInkedIn’s audio features?[15:13] Check out this new security feature.  [17:17] Do you need Premium? And is it worth it?[24:03] Tips from Richard van der Blom’s LinkedIn algorithm report.So, hit play now and level up your LinkedIn with the only trends that matter this year. ▶️▶️▶️ Love our podcast? Leave a review and get hold of our Quick Start Podcast Guide.For details of links and resources mentioned in this episode, please visit TechPixies.comWant to get in touch? We'd love to hear from you.Follow us on social media @techpixies and ping us a DM or drop us a line at support@techpixies.com Thanks for listening!

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Joy Foster is an award-winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.