E230｜Top Instagram trends to try in 2024 with Emma Leatham

Be more Taylor Swift. Good advice for life, right? 💯According to our new Insta Ninja Emma Leatham, the princess of pop’s approach to Instagram is something we should all get on board with. Because while trying to keep up with the changes and understand how the platform’s algorithm works can feel like patting your head and rubbing your tummy while hopping on one foot, Tay-Tay’s connection and engagement with her legions of Switfites on Insta is just as important as the content she puts out. 🔥And when it comes to content in 2024, it’ll come as no surprise to hear that video – whether it’s Lives, Stories or rocking Reels – is still queen. But Emma is here with top tips on what else is working on the Gram right now.Here’s why you need to tune inEmma kicks off with some advice dished out by Adam Mosseri, Insta’s big cheese on that sticky subject of reach. She also reveals her own top tips on using carousel posts, explores the photo dump trend, and shares her own account so you can see what a great bio looks like.Here’s what to listen out for:[00:56] Introducing Emma, our new Instagram coach.[03:03] These stats will blow your mind. [04:18] A tip from Insta’s head honcho Adam Mosseri.[05:23] What’s working in 2024?[08:08] TechPixies’ best-performing Reel this year.[10:34] Are you doing this? [12:05] The power of carousel posts. [13:42] How do you win clients on Instagram? [17:51] Awesome advice if you’re just starting out.[19:00] What makes a good Instagram bio? [23:23] How Emma managed maternity leave as a social media manager.[25:35] Be more Taylor Swift.To get all the goss, press play now. ▶️▶️▶️ Love our podcast? Leave a review and get hold of our Quick Start Podcast Guide.For details of links and resources mentioned in this episode, please visit TechPixies.comWant to get in touch? We'd love to hear from you.Follow us on social media @techpixies and ping us a DM or drop us a line at support@techpixies.com Thanks for listening!

Om Podcasten

Joy Foster is an award-winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.