[Episode 101] Is your business ready for investment? Addie Pinkster, founder and CEO of Adelpha, offers expert advice

Does it make the boat go faster? 🚣 That’s that the quote Addie Pinkster has on the wall of her investment business. It’s inspired by the question the men’s Olympic gold medal-winning rowing eight asked themselves ahead of the Sydney Olympics: ‘Will it make the boat go faster?' If the answer was ‘yes’, they carried on doing it; if it was a ‘no’, they stopped. And Addie says it’s laser focus like this that she looks for in the businesses she invests in. But even if you know exactly where you’re heading, how do you know your business is ready for investment? How do you know investment is right for you? And is it something you even want? 🤷Here’s why you need to tune inAddie provides answers to all these questions and more in this week’s episode and reveals what excites her most about the businesses she’s invested in. You’ll hear exactly how much Addie’s advice meant to our founder Joy when she was thinking about bringing investors into TechPixies, and you’ll hear why it’s totally ok if investment isn’t for you. Here’s what to listen out for:[03:22] Discover what attracts Addie to an investment opportunity. [13:00] Are you sure you want to raise investment? [16:25] Hear what makes a great investment.[18:18] Be inspired by Addie’s favourite quote. [19:53] How do you know if you’re ready for investment? [21:23] Learn about the #big3 and why you need to track your #wins. [31:47] Hear why investment is a two-way relationship. So if you’ve ever sat there and thought ‘what is this investment lark all about?’, ‘is it really for me?’ and ‘will it help my boat go faster?’, this brilliant new series is for you. You know what to do! ▶️▶️▶️For links and resources mentioned in this episode, visit TechPixies.com.Huge shout out to TechPixie Sophie Rose Simmons who created the pre-roll voiceover to our podcast! If you would like her to create your pre-roll voice over, please check her out at https://www.sophierosevoice.com.

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Joy Foster is an award winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.