[Episode 107] What do you need to do to get started on YouTube? Top tips from You Grow Girl’s Lisa Mellis

This week, we’re surrounded by banana plants, tree ferns, bamboo, and eucalyptus. 🌴No, we haven’t raided our NatWest baby Woody piggy bank 🐷 and jetted off to the tropics. We have, in actual fact, taken a trip down the M4 to…BRISTOL. It’s the home of Lisa Mellis, our head of brand and our guest on the podcast this week, who had the wild idea of giving tropical gardening a go - in the UK. And if you’ve tuned in to her previous podcast episode, you’ll know that she’s been providing some botany bants (and tips we reckon would’ve impressed David Bellamy) via her gardening YouTube channel, You Grow Girl. So how is life as a gardening YouTuber going? Here’s why you need to tune inWe’ve dragged Lisa away from her ‘catio’ 😹 to give you a beginner’s guide to YouTube, Mellis style. You’ll get the lowdown on everything from what channel art you need and where to source background music to handling negative comments (and why a thumbs down might not necessarily be a bad thing). And somehow fossils and tennis make it into the mix too! Here’s what to listen out for:[01:14] Lisa describes why she wanted to start a tropical gardening YouTube channel and offers a great piece of advice. [07:28] What level of consistency and video length should you be aiming for when you first start?[14:10] Hear Lisa’s advice on finding your niche. [20:22] Find out what graphics you’ll need for your channel. [23:23] Discover where to source background music. [28:59] Hear Lisa’s thoughts on the essential bits of kit you’ll need. [31:15] Learn how to deal with negative comments or feedback.[45:45] Why you need to stick to just one niche. It’s an unbeleafably good episode, so if you need some encourage-mint to get your YouTube channel off the ground, you know what to do.  We’re rooting for you! 😀Don’t forget! For more top tips and tricks, grab our FREE Getting Started On YouTube Guide at techpixies.com/youtube.Love our podcast? Come and join us for a LIVE recording! Sign up for our Facebook Live reminders.For links and resources mentioned in this episode, please visit TechPixies.com.Huge shout out to TechPixie Sophie Rose Simmons who create the pre-roll voiceover to our podcast! If you would like her to create your pre-roll voice over, please check her out at https://www.sophierosevoice.com/.

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Joy Foster is an award winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.