254: How to 10X Your Story. Michael Margolis
Why is it so hard for disruptive technologies to be accepted? This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world’s largest tech companies and one of the world’s preeminent experts in storytelling, to discuss the science of change and the power of narrative. Change can often feel like an assault on identity, triggering defensive reactions. Our nervous system's biochemical responses—cortisol, dopamine, and oxytocin—play a key role in this resistance. This resistance can be overcome by learning the importance of shifting from a problem-solution framework to a possibility-obstacle approach. While stories are individual events with a clear beginning, middle, and end, narratives are overarching concepts that provide a framework for these stories. This understanding helps leaders shape the bigger picture and create shared language and motivation. Expect to learn how communication can be your superpower amongst the mess of change, and how you can use narrative to provide context and emotion, making your messages more impactful. If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/