#99 - Turning a newsletter into a 1 million strong community with Max Rofagha
How can you quickly grow an engaged community for your business? Founder Maximilian Rofagha might just have the answer. He’s the brains behind finimize, a fintech company which quickly grew from a bare-bones newsletter to a 1 million strong community. In 2016 Max was looking to invest a chunk of cash. But he quickly realised that the world of finance was daunting – particularly for young people. So, he set out to build a platform which helps people invest independently and with confidence. At the beginning finimize was just a newsletter. Then came small online events. And this quickly grew into one of the world’s most successful finance communities. Have a listen to the latest episode of Speak Like a CEO if you’re interested in Max’s interview with Oliver and Lena. Expect to hear more about: Strategies to quickly build an engaged community for your business Working closely with your userbase to guide key business decisions Developing an easy to understand and jargon free comms strategy The best way to build consumer trust through open communications