E 202 Stories That Sell with Tom Jackobs
Along the path of his eclectic career, Tom Jackobs picked out the high-payoff tidbits you need to craft a story that moves people to action. That’s charisma in a nutshell, and being an extrovert is NOT required. It’s about creating a teaching moment, a pitch that doesn’t sound like a pitch (because no one likes being sold to!) What you are really going to love about this episode, and I’m speaking to those whose work is related to technology and or engineering, is that Tom has a PROCESS for crafting a story that sells. What Laura and Tom really focus on is “selling” your solutions/proposals to senior leadership, how to find that story that sells the value you offer. (You should probably listen to this episode twice, just saying.) 🧩What specifically makes a lot of stories boring 🛟 What goes into a speaker kit and why you should create one 💰The Hollywood story structure that you can adapt for your presentations 🎤The best starting point for creating a new presentation (aka a “phone drop moment”) 🏆 Tips for coordinating your body language to your talk delivery 🔥The question you WANT your audience to ask at the end of your talk ABOUT THIS WEEK’S GUEST: Tom Jackobs, now living in Taiwan, has been an entrepreneur for 30+ years. He sold his fitness business which he owned for 9 years to become the Impact Pilot, helping entrepreneurs generate more income through better sales strategy and using stories to sell. Tom has been a contributor to CBS Radio in Houston, a guest on Great Day Houston television show, Univision Television, Fox 26 News, KPRC Channel 2 and CW Houston. He is also a presenter at the Small Business Development Centre (SBDC) in Houston. Tom loves to create highly impactful stories which can move the listener to take action. Primarily to buy the product or service of the speaker. Tom helps his clients craft their impactful stories so they can grow their business. FOR YOU: This episode is brought to you by the Swiss Army knife of compelling communication, aka The Practical Guide to Effective Communication by Laura Camacho. Makes a helpful gift for anyone who wants to experience success in life as communication is about 90% of the value we bring to the table. To bring Laura Camacho to your team(s) , schedule a quick call here. See more about her work at www.speakupwithlaura.com Enjoy this episode? Please leave us a 5-start ⭐️podcast review to help others find this life-altering insight. As in karma.