E 214 Communicate Like a Luxury Brand with Carlo Pignataro
In this episode, Laura is excited to introduce you to Carlo Pignataro, whose uber cool job is to help companies & individuals add a touch of luxury and elegance to their business so they can stay out of price wars and build emotional links with their clients/stakeholders. How’s that for a unique approach to executive communication? We kick off by chatting about culture as top luxury brands, like other top companies, focus on retaining top talent. (Hint: no ping pong balls, beer, or even luxurious workspaces needed.) We spend a lot of time connecting the allure of luxury brands - their desirability, their quality, their stories, their courage to accept they’re not all things to all people in relationship to leadership and communication. 15+ years of experience in the international luxury industry have taught me that value, like beauty, is in the eye of the beholder. – Carlo Pignataro Grab your Cartier pencil ✏️ and take note of these takeaways and others! 🧩 What everyone craves that you can deliver 💎The qualities of a story that make it resonate strongly with people 💰How to decline or deny without saying the word “no” 🎤The quality that luxury brands strive to attain that you don’t hear about elsewhere 🏆The way to listen that elevates the experience of you ✂︎ Why you need courage to give something your best shot ABOUT THIS WEEK’S GUEST: Carlo Pignataro is an author, entrepreneur, consultant and training specialist best known as “The Luxury Coach.” Born in Turin, Italy, and based between Dubai and Dublin, he travels the world consulting and training organizations who seek his help to align the value they bring to the marketplace with their perceived value. His experience and exposure to the strategies used by some of the most prestigious brands in the world makes him a global consultant and trainer for companies and individuals operating in various sectors, including Luxury Goods, Luxury Retail, Cosmetics, Banking, Automotive, and more. Carlo’s experience in the international luxury industry includes managerial roles with companies like Gucci, Damiani, TJF Group, and Al Tayer Group. As an NLP Master Practitioner, NHR Master Practitioner, Non Verbal Hypnosis practitioner, Body Language Scholar, and Vocal Coach – he is a trained opera singer – Carlo has gained an international reputation as the sales coach with a luxury twist. FOR YOU: This episode is brought to you by the Swiss Army knife of compelling communication, aka The Practical Guide to Effective Communication by Laura Camacho. Makes a helpful gift for anyone who wants to experience success in life as communication is about 90% of the value we bring to the table. See more about her work at www.speakupwithlaura.com Enjoy this episode? Please leave us a 5-star ⭐️podcast review to help others find this life-altering insight. We appreciate you!