E 224 - Winning Through Platforms with Ted Moser
Today is your chance to get a glimpse into the future of business growth. You’ll learn about newly-minted mindsets like “Kaleidoscopic Vision” and “Synchronized Performance”. Laura chats with senior Prophet Partner Ted Moser, author of WINNING THROUGH PLATFORMS. Moser is known for helping companies thrive in the face of change, developing methodologies for growth acceleration as the customer journey evolves. Growth is the main focus of this conversation, where Ted shares examples from platform powerhouses like Amazon, Uber, and AirBnB. Moser relates how to earn customer loyalty and establish lifetime value. He also explores how companies we may not consider as “tech elite” are using platform models in surprising ways to win over the market. Some of the mind-blowing takeaways include: 🔎What finding the invisible truth about a situations tells you 💰How selling ideas relates to the story of value 🚀The 3 major mindset shifts future success requires 🔑Build your customer coalitions according to these 6 archetypes ✅ Examples of platform excellence that drive competitive advantage 🔥Ted’s best tips for selling ideas and changing how people think ABOUT THIS WEEK’S GUEST: Digital platforms are no longer for tech elite or customer-facing companies. Over the next five years, every business must creatively use platforms as a catalyst for future growth, no matter the industry. As an expert on customer and market evolution, Ted Moser has spent the last decade developing innovative growth strategies that evolve with the customer use journey. Ted is a Senior Partner at Prophet, a growth and transformation consultancy. He helps clients to anticipate customer and market evolution, align on distinctive value growth strategies, and realize their ambitions. He specializes in the development of successful platform business models, whether a company is evolving as a current platform business or transforming to become one. He works across multiple industries, with deep experience in enterprise IT and medical technology (hardware, software, and services), business and consumer services, media and entertainment, financial services, and FMCG. FOR YOU: How about your executive presence? Your influence? How do you show up in meetings? Are you crushing your presentations? Do you use good metaphors? All those executive micro skills!!! Now you can know ALL of these juicy key details, thanks to our brand spanking-new Speak Up 360. It’s a cutting-edge leadership development 360 tool designed exclusively for highly-conscientious senior leaders like you. It’s focused exclusively on HIGH-IMPACT communication skills! With Speak Up 360, you'll receive comprehensive, CUSTOMIZED 360-degree feedback on all aspects of executive presence, influence, meeting behavior, and public speaking. Gain a personalized roadmap to get even better using insights from peers, subordinates, and superiors. Identify specific strengths, address actionable areas for improvement, and excel in key leadership dimensions. To give your emerging executives the opportunity to polish their communication skills using the Speak Up 360, schedule a quick call. Visit www.speakupwithlaura.com to learn how Laura’s allergy to boring helps leaders speak up and make things better. Want to make the world better? Please leave us a 5-star ⭐️podcast review to help others find this life-altering insight. We appreciate you!