Most Influencer Marketing Is Breaking the Law (Here’s Why) | Marketing on Trial
Is your influencer marketing compliant with FTC regulations? In this tactical episode, Emma Rainville and Ryan Poteet of Gordon Reese dissect the critical compliance missteps that could be putting your brand at risk. Discover how to navigate the FTC's Trade Regulation Rule on consumer reviews, endorsements, and testimonials, while integrating effective strategies to ensure your influencer partnerships are transparent and legally sound. With real-world examples and actionable steps, they unveil a straightforward path to aligning your influencer marketing with legal standards. Don’t miss out on the Influencer Compliance Checklist, available in the Visionary Vault—your definitive guide to flawless compliance.Download the featured playbook inside the Visionary Vault to level up your influencer marketing game. https://specialopspodcast.com/visionary-vault (00:00) Introduction to Influencer Marketing Compliance(00:36) Understanding FTC Regulations(01:59) Examples of Influencer Marketing Scenarios(03:10) Best Practices for Influencer Partnerships(04:47) Ensuring Proper Disclosures(11:04) Final Thoughts and ConclusionExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru