Your Marketing Might Be ILLEGAL and Here’s What the FTC Won’t Tell You | Marketing on Trial
The Special Ops Podcast is launching a new spinoff show! Join host Emma Rainville opposite Ryan Poteet from Gordon Reese as they delve into FTC compliance for direct response marketers, online sellers, and e-commerce brands.Deceptive advertising has cost businesses over $5 billion in recent years, and many marketers don't even know they're at risk. In this debut episode of 'Marketing On Trial,' they discuss common misconceptions about compliance, the magnitude of FTC fines for deceptive advertising, and how to avoid being the next target. Discover the most common misconceptions around FTC regulations, actionable insights on avoiding fines, and strategic steps to audit your marketing for legal risks. From misleading claims to false urgency tactics, we break down what you need to know to keep your business safe. Be sure to grab yourself a copy of the free FTC Compliance Checklist available at the Special Ops Podcast website and subscribe for more expert insights to protect and scale your business. https://specialopspodcast.com/visionary-vault (00:00) Introduction to FTC Fines and Compliance(00:10) Common Misconceptions in Marketing Compliance(00:44) Welcome to Marketing On Trial(01:22) Understanding FTC Consumer Protection Laws(04:28) Subscription Billing Compliance(06:55) Deceptive Advertising and Misleading Claims(08:16) Proving Claims with Evidence(13:11) Risk Tolerance in Marketing(16:09) Leveraging Survey Data for Marketing Claims(16:42) Legal Considerations for Health Products(17:45) Weight Loss Supplements and GLP-1 Activators(18:37) False Urgency in Marketing(21:13) Effective and Legal Urgency Tactics(24:53) Pricing Strategies and Legal Pitfalls(32:13) Conclusion and Action StepsGet in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru