Are Poetic Matcha Names Harmful?

In this episode of the Specialty Matcha Podcast, Ryan Ahn and Zongjun (Sam) Li delve into the complexities and confusions surrounding poetic matcha names. They discuss how these names can mislead consumers, the cultural context of matcha consumption, and the need for transparency in the industry. The conversation highlights the potential harm to consumers and farmers alike, as well as the importance of evolving the naming conventions to better serve a modern audience. The hosts advocate for a shift towards more descriptive and transparent labeling to enhance consumer understanding and appreciation of matcha. https://kyotojournal.org/tea-food-2/much-ado-about-matcha/

Om Podcasten

The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more. Sanko Matcha Products is a startup dedicated to using functional design to create contemporary matcha gear and the use of new technology to innovate the matcha milling process.