Matcha Labeling (Part 2): Mistruths in Labeling

How can you trust what's a label? In this episode Ryan and Zongjun attempt to unpack how objective truths are labeled in matcha, gray areas in matcha labeling, and the use of subjective claims that can adorn matcha labels.

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The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more. Sanko Matcha Products is a startup dedicated to using functional design to create contemporary matcha gear and the use of new technology to innovate the matcha milling process.