What is a Specialty Product?

Ryan and Zongjun discuss the concept of a specialty product. They explore the ambiguity of terms and the variance of answers when it comes to defining specialty products - with no surprises, there is no "right answer." They also discuss the evolution of specialty products and how they have transitioned from niche categories to mainstream products. This episode touches on the role of storytelling, sustainability, and direct communication between farmers and consumers in the specialty product movement.

Om Podcasten

The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more. Sanko Matcha Products is a startup dedicated to using functional design to create contemporary matcha gear and the use of new technology to innovate the matcha milling process.