The power of vertical video: Insights from Storyteller’s founder
In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss the rise of vertical video formats like Stories and Reels, the power of narrative in sports, and how Storyteller helps sports teams and rights holders deliver engaging content to fans. Storyteller is a platform that helps clients create and deliver vertical content in a compelling and personalised way. Clients, such as the LA Rams and FC Barcelona, have seen positive results in terms of increased engagement and video views after implementing Storyteller. The platform also offers opportunities for commercialisation, including sponsored content and full-screen ads. Timestamps: 07:00 – Overview of Storyteller 08:16 – The rise of vertical video 19:39 – Creating vertical-specific Content 23:32 – The components of the Storyteller platform 29:00 – Success stories: LA Rams and FC Barcelona 33:00 – Monetising content and selling merchandise 38:00 – Building partnerships 49:00 – The dream client