109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers, and website visitors. Jeremy walks through how to build these audiences, when to use them, what mis...

Om Podcasten

If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.