Revolutionizing personalization in the fan experience with Mike Downey, Microsoft
We're joined by Mike Downey, Principal Architect of Sports Technology at Microsoft. He oversees the engineering planning and execution of Microsoft’s brand partnerships in sports, eSports, and entertainment working with large sports leagues and franchises including NBA, NFL, PGA Tour, NASCAR, ESPN and others. Prior to joining Microsoft, he spent nine years at Adobe primarily working on the Flash product family. Upon announcing NBA's multi-year technology deal with Microsoft, Commissioner Adam Silver stated: “This partnership with Microsoft will help us redefine the way our fans experience NBA basketball." Mike share's how this partnership came to fruition and the elements of this new agreement he believes will have the biggest impact on the fan experience. Mike also shares his perspectives on the rapid growth in esports and how this can be sustained as traditional sports resume. More episodes and shownotes: https://sportstechfeed.com/